Monday, 5 December 2011

Film 4

Film4 is a subsidiary company of Channel4, and controlled by Tessa Ross.
It is a production house and a channel that produces and broadcasts alternative films.
In 2006 Film4 moved from sky, to freeview to gain publicity.
In 2002 Film4 had some serious financial worries when the platform it was broadcast on went into administration. Film4 is quoted to be "committed to enhancing the British film making industry by nurturing and finding new talent."

Budget
  • Film4's budget rose by 50% to £15million
  • Provided financial backing to be able to produce more films, aiming to reach new audiences
  • They make around 6 films a year
  • They market their films by advertising freely on their own channels C4 and Film4
Success
  • Film4 won 5 Oscars in 4 years, and 3 BAFTA's in 2007
  • Reaches 8.3 ABC1's with an up market (42%) and male (55%) profile
Since 1982 Film4 has developed and co-financed many of the most successful UK films.

Monday, 7 November 2011

Doug Bihlmaier

When we first saw this man, our first guess was a tramp, how he doesn't seem to care how he looks or have a care in the world.
Doug Bihlmaier is the head of Ralph Lauren Vintage. He is seen is one of the most stylish men in New York. After a first look at this man to finding out what he really is shows the perfect example of not to judge a book by its cover. He dresses with an edge and his own style he describes as 'Hobo Chic' he does this to have a individual style and show he isn't afraid to be different.

Friday, 4 November 2011

Working Title's Website

Working Title's is an interesting website as it has ads from all previous projects in the archives that go back years to lots of previous projects, which is interesting to see and see how they were advertised and teaser trailers from up coming projects. It also has a variety of games that are aimed at younger children that are interested in the films and the games have been made around the films. The website also shows a number of interviews with directors and actors which are interesting to watch and find out more about the films and the behind the scene information of the film. I think the website looks very professional for a small British film company and gives lots of interesting information about all films they produce on there and useful information about the company themselves.

Tuesday, 25 October 2011

Calvin Klein

Calvin Klein

Saturday, 22 October 2011

Vladimir Propp's Character Types

The Villain- Struggles with the hero
The Doner- Character who gives the hero something to help them on their quest
The Helper- Accompanies the hero on the quest
The Princess- Sought for character (usually a woman)
The Dispacher- Sends hero on the quest
The Hero- Goes on the quest
The False Hero- Claims to be hero/ acting like the hero

Boundin' Pixar Short
The Villain- Farmer
The Doner- Jackalope 
The Helper- Jackalope
The Princess- Happiness/ Boundin'
The Dispacher- Jackalope
The Hero- Lamb
The False Hero- Lamb's Friends

Linear Narrative-    Beggining            Middle            End
                                                  (Chronological order)
Non Linear-    Non chronological 

The Male Gaze & Facial Expressions

The concept of the gaze is one that deals with how an audience views the people presented.


For feminists it can be thought of in 3 different ways:

  • How men look at women
  • How women look at other women
  • How women look at themselves 
Gaze and Feminist Theory
Laura Mulvey coined the term 'Male Gaze' in 1975. She believes that in film audiences have to 'view' characters from the perspective of a heterosexual male.

Features of the male gaze:

  • Camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a man's reaction to these events.
  • Relegates women to the status of objects. The female viewer must experience the narrative secondarily by identification with the male.  
Criticism of Theory
Some women enjoy being 'looked at'. The gaze can also be directed toward the members of the same gender for several reasons, not all of which are sexual, such as comparison of body image or clothing.


Categorising Facial Expressions 
Women- Marjorie Ferguson
Chocolate Box

  • Half/ full smile
  • Lips together/ slightly parted
  • Teeth barely visible
  • Full/ three-quarters face to camera
Invitational
  • Emphasis on eyes
  • Mouth shut with a hint of a smile
  • Head to one side or looking back at the camera
Super-smiler
  • Full face
  • Wide open, toothy smile
  • Head thrust forward or thrown back
  • Hair often wind blown
Romantic or sexual
  • Includes male/ female 'two-somes'
  • Dreamy
  • Heavy lidded
  • Overtly sensual/ sexual
Men- Trevor Millum
Seductive

  • Similar to cool/ level
  • Eyes less wide
  • Expression is less reserved, but still self-confidant
  • Milder
Carefree

  • Nymph like
  • Active
  • Healthy 
  • Vibrant
  • Outdoor girl
  • Often smiling/ grinning
Practical

  • Concentrating
  • Engaged in business in hand
  • Mouth closed
  • Eyes object directed
  • Sometimes a slight frown
  • Hair usually short style or tied back
Comic

  • Deliberately ridiculous
  • Exaggerated
  • Acting the fool
  • Pulling faces
Catalogue 

  • Neutral looks of a dummy, artificial, wax like
  • Features may be in any position- but most likely eyes wide open and a smile
  • Looks remain vacant and empty with personality removed
Jonathan Schroeder- 1998
'To gaze implies more than to look at- it signifies a psychological relationship of power in which the gazer is superior to the object of the gaze.' 

Friday, 21 October 2011

Narrative Codes

Roland Barthes
Roland Barthes was a semioligist; basically he was paid to look at 'texts' to decipher how they were put together. He has described it as like a ball of string, texts may be 'open' unravelled in lots of different ways or 'closed' when there is only one obvious thread to pull on.

Codes
Action code- Implies something is about to happen
Enigma code- Something in a story that makes you ask a question
Semantic code- When an object gives ideas about things that are associated with it in connotation
Cultural code- When you use the audience that have a shared body of knowledge.
Symbolic code- Binary opposites

Binary Opposites- Levi Straus
He believed that the world was split into a series of binary opposites. Essentially only one thing can be defined in relation to something it isn't.

Ideology
An organised collection of ideas. An ideology can be thought of as a comprehensive vision as a way of looking at things, a belief which helps explain the world around us.

Wednesday, 12 October 2011

Mac vs. PC

The advert for the Mac shows one person representing the Mac, and another for PC. The man representing PC is shows to be a fat, stuffy middle-aged geek that can’t get a woman. This man is also shown to be someone who is stuck up and arrogant about PC, and doesn’t really have much of a fashion sense; this is a cultural code for stereotypical geeks. The Mac character however is someone who is young, fashionable, and healthy. He also is a laid back person and seems quite humble. The Mac presentation shows a young, attractive, tall, blonde woman, the PC presentation shows a man in drag with a beard. This advert shows binary opposites showing that the Mac is a better computer than the PC. There is also an enigmatic and action code when we see the Mac presentation and we know it is the PC’s turn to show his presentation, and we are wondering what he will show us. The semantic code is when we see the attractive woman, this makes us think that the mac is amazing compared to the PC man in drag, and therefor is a better computer. Ideology of this is if you buy a Mac instead of a PC you will be superior to anyone who has a PC.

Friday, 7 October 2011

Saturday, 1 October 2011

Mise-en-scene

Mise-en-scene refers to all the things 'put in the scene'

Tight framing is usually used for close shots.


Loose framing is used for longer shots.


In a shot, if the picture intersects the rule of thirds it makes it more interesting.
If something is placed central to the picture it becomes more confrontational.

Deep space images show that significant elements of an image are positioned, both near and distant from the camera. These objects don't have to be in focus.


Shallow space is when a picture shows very little depth.


Wide shots don't actually refer to the actual width of the shot, since the frame can not be altered. It refers more to the content and purpose of the shot.

Michael Bay


Monday, 12 September 2011

How to read a Film Still

How to read a Film Still

Friday, 9 September 2011

Glossary

Important Glossary

Production
– the concept of the film is developed from idea, to script, to filming to editing.

Marketing – publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.

Distribution – supplying the product/film to cinemas in hardware/software

Exhibition – the showing of the film to audiences

Class Survey and Conclutions

The results I have collected from the class show that the ratio of American made and British made films watched is split 50:50. I think that the films are split in this is because, the American films have enormous budgets to create the films, therefore the special effects will be better and they will be able to cast bigger stars. But British films, they have good budgets, and some have massive budgets, but films like 4 Lions, have small budgets but still lots of people watch it purely for the comic side of it, and it is a well known film even on a small budget.

Pros of watching flms in the cinema, is going for the whole experiance, the big screen, popcorn, the darkness and the overall experiance of the cinema. Cons of going to the cinema is prices of food and tickets etc. Also when people do not abide by the rules of the cinema, like getting their phone's out and everyone can see the bright screen in the darkened room of the cinema. Pros of watching it on a DVD is you can set your comfertable environment, you can pause and play whenever you like, and just have control over the film. Cons of a DVD is, unless you own a large TV you won't get the experiance of the cinema, and the sound effects may not be as good. Pros of a download is being able to get hold of any film you want to watch and you are able to pause and play at your own time. Cons are that there is a high danger of downlading a virus, or illegal copies, also the quality of the picture isnt likely to be very good at all. Pros of wathcing films on the TV are that you get a amily envrionment to watch it in and you are comfertable in your own house. Cons are that unless you have Sky+ you are not able to pause the film. Also it may be interrupted by adverts, which ruins the film.

There are mant different types of marketing, like TV ads, radio adverts and posters. I think that the most effective way of marketing a film is TV ads, because you get a preview of the film and what it will be like, to see if you will enjoy it.

Wednesday, 7 September 2011

First Blog

I chose to do Media Studies because, I am interested in the music and film industry. I am interested in how, movies are made and what goes into making them. I am also studying, AS P.E, geography and psychology. My favourite artists are Example and Wrech 32. I like the style of music they produce, and I like both individual artists.


My favorite TV programme is Scrubs, my favorite character is Dr. Cox.



My favourite film is Space Jam because I watched it as a child and still love the film.

I enjoy reading the magazines FHM and FourFourTwo. I visit and read websites like, Facebook and Sky Sports News.